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Why you should say NO more oftenBeliefs, Business Coach, Business Mindset, Business Plan, Client experience, Contactability, Coordination, Culture, Education, Healthcare Business, Holidays, Integration, Investment, Knowledge, Local business, Outsourcing, planning, Practice Software, Professionalism, Staff, Support, systems, Team, Trust, WorkLife Balance
As healthcare professionals we like to please people, otherwise we wouldn't be in this profession. However, this need to please people can come at the expense of our own needs and the needs of our business. Don't get me wrong, I think it's great to be involved in lots of different business activities and ventures, but sometimes they take up too much time. This time comes at the expense of working on your core business and your down time. Fair enough, if you've got time to spare and your financially secure for life, but most of us have a set number of hours we work a week. I believe our down time is as important as our work time so I want to give you examples of ways to say NO and the benefits of saying no.
No matter what you do in life it's alway good to have support. Any successful business has a good support network and understands how important it is. Regardless of whether you're a sole trader running an individual clinic or a multi location clinic you need a support network (PracticeNav's new interactive facebook page click here). As healthcare practitioners we're always updating our professional skills but don't pay much attention to the business support. So this blog will discuss five easy ways to create a support system to run a successful clinic.
So my last topic discussed a free marketing plan for healthcare clinics. In this blog we will discuss a couple of simple tips to help you implement this plan and make your marketing more time efficient and cost effective. I've recently heard some of my colleagues in the Physio world discuss how "quiet" it is in their clinics. This can happen during certain times of the year, but look at what you're doing in your "quiet" time, are you implementing your marketing plan and aiming for the year ahead? Or are you wasting your time on social media re posting non original content to see if "likes" miraculously turn into profit. Being busy is easy, being productive takes planning. So let's talk about the marketing plan from the last session
I speak from experience when it comes to being penny wise and pound foolish. When I bought my first Physiotherapy clinic I did not have a big budget for anything, any money I got from my clients generally went on wages or rent. However now that I'm opening my second clinic I can see the value of investment if you have the cash to invest. My previous staff will laugh when they read this, but I have a shredder in the practice I bought for $50 that would shred 5 pages at a time. The problem was every 3-4 weeks the shredder would get jammed up or overheat and I would have to spend an hour fixing it or making ridiculous videos on how to use a shredder (yes I did that!). It took me 2 broken shredders and alot of advice from my admin team (Thanks Jen) to get a business shredder worth about $150 which saved me a fortune in time and I never had to worry about jamming paper again. So if I add up all the time I spend on the broken shredders it works out at about $160/hour (clients I could have billed) and at a conservative estimate of 10 hours that works out at $1600, plus another 2 new shredders at $50 per shredder. That's a grand total of $1700 - a weeks wages for top class MSK Physiotherapist!!
At the moment I am in Zambia doing some volunteer work and then plan to climb Kilimanjaro at the beginning of August. How many weeks holidays have you had this year? By holiday I mean turn your phone off and not worry about checking emails for your business or taking calls. As much as we all love our profession it's really important to take a break and recharge or combine the two. Running my own healthcare business in Australia and having family overseas ensured that I took 4-5 weeks holidays every year. This meant that I needed to have my business in order before I went on honeymoon or holidays. When I was on holidays in Ireland there wasn't much I could do for a faulty printer or an upset client. I had to have good systems in place to deal with these things. So in order to get more holidays I suggest the following regardless whether you're a big practice or small operator. #Plan, Delegate, #Raiseprices
if you think about your business like a smart phone, every business has slightly different needs. If your business is run under one specific software then you are missing out on updates and advancements in other areas of the industry. If you're still using paper files please click here and join us in the 21st century. My advice is to make your business modular in design, this way you can easily adapt to new trends in the industry. Here is a list of the system I currently use for my healthcare business client. The advantages of this system are as follows