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  CPD for your Business - Are you doing enough? [...]

Why you should say NO more often

As healthcare professionals we like to please people, otherwise we wouldn't be in this profession. However, this need to please people can come at the expense of our own needs and the needs of our business. Don't get me wrong, I think it's great to be involved in lots of different business activities and ventures, but sometimes they take up too much time. This time comes at the expense of working on your core business and your down time. Fair enough, if you've got time to spare and your financially secure for life, but most of us have a set number of hours we work a week. I believe our down time is as important as our work time so I want to give you examples of ways to say NO and the benefits of saying no.

Investing in your healthcare business

When most people hear the word "invest" they automatically think money. However investment is more than money, if applied correctly it can also include time. Most healthcare business owners complain about not having enough time to work "on" the business. The reason for this common complaint is the fact that they don't have the correct systems in place and are unwilling to adapt to the ever changing healthcare landscape. If you work for two hours per week on any of the previous articles I've wrote over the course of a year your business will grow. As it's a healthcare business it would increase over a steady period, let's be conservative and say you improve by 1% per week. If you're seeing 25 clients a week at present, say 5 per day and you consistently improve by 1% each week, then after one year you will be seeing over 40 clients a week! After two years it will be 70 clients per week. Don't believe me? Click here to see example showing the simple principles figures. Results in this industry are not instant, if you're not in it for the long haul then go do something else with your life, because you have to enjoy it.

How to make a good first impression

I was in a doctor's waiting room recently waiting to have my appointment. As an observer of all things system based and picking holes in business systems, I had time to kill. I've recently moved to the area so my first impression of the clinic was not fantastic, my observations included the following, poor signage to the clinic, cold waiting room, rude receptionist who looked like she'd been dragged through a bush to get to work and an attitude to match. She told me to talk a seat and the doctor will be with you shortly, I asked how long will he be and she snapped when he's finished with the other patients! Now I don't want to bash all GP clinics but I wasn't holding out much hope for the doctor who called me in 20 mins later to tell me how busy his morning was. He turned out to be a nice doctor but I had already made up my mind that I wasn't ever going to set foot inside the practice again. My point is that regardless of how professional you are, it's your whole system that makes the first impression. Here are my tips for first impressions.

The benefits of doing business locally

As a healthcare clinic owner I cannot stress enough the importance of doing business locally. Most clients for healthcare clinics will travel less than an hour to visit your clinic, therefore it makes sense that you do most of your business within an hour radius of your clinic. Obviously this is variable depending on how densely populated the area you do business in. Since moving home to my local community and setting up my new Physiotherapy clinic www.compassphysio.ie I've got involved in as much local activity as possible. I'm baffled as to why more people don't get involved in their community and support their local businesses. Now you may say hangon Colin, you're always preaching about outsourcing to virtual assistants overseas. I agree with this when starting off in business. However if you need a haircut - go to your local hairdresser, if you want a coffee - go to your local cafe, if you want office paper - go to your local book store. You'll be surprised who you'll meet and maybe, just maybe you might pick up some new clients if you apply some of the principles from my blog on uniform and name badges.

How to switch off after work

Do you bring your work home with you or find it difficult to switch off after work ? As a small business owner you may be...worrying about loans, clients, to do lists etc... trust me I've been there. There's a fine line between keeping on top of things in your business and letting it go to down the drain. If you're checking emails on a Saturday night or answering calls on a Sunday then I think you need to put some strategies in place to get a better work life balance. Here are my top 5 tips to help you achieve this.

Are you a control freak?

Are you strangling the life out of your business? Is it suffering because you want to control everything? A lot of business owners over complicate basic tasks making more work for their team in the process. I had major control issues when running my business at the start, I was checking everything my staff done in case they missed anything. Eventually I came to realise that my staff knew what they were doing and I just needed to trust them. Following that if they were having any issues with specific tasks I just needed to show them the process. Here are some basic steps to stop you trying to control everything Trust, Invest, Delegate, Procedures, Let go