Are you engaging your potential clients?
We work so hard as healthcare professionals to drive people to our website, our social media platforms and ultimately we want a conversion, a sale, a paying client.
What if they are not ready to make that jump? What if they haven’t received enough information to educate them that the decision to book is the right step for them to take.
I always find it fascinating to observe the interaction of shop assistants for example in a shoe shop.
How often have we been approached there with “Are you ok there” to which the instant reply is “Yes I’m just looking”. This might belay the fact you have a key role in your best mates wedding the next week.
You continue on the aimless meandering process and may or may not make the decision to purchase.
Now imagine you are approached with
“Good morning just to let you know I’m here if you have any questions or if there’s something that special you are looking for I am happy to help.”
In my opinion this is far more likely to engage a response of “ well I’m looking for……..”
Let’s liken to this our website where people come looking for an answer but maybe can’t find it or are unsure where to look
Here’s some suggestions of ways to bridge that gap and improve your conversion rates
1. Chat Messenger. There’s lots of different options but Zendesk Chat is a nice basic model where people can enter any queries and of your team reply with the info. Very effective if response is immediate.
2. Pop up Form. We have all seen them and the majority are not tastefully done. It can be scheduled to appear after perhaps 10 seconds on the website and it could be as simple as “Unsure it XYZ Therapy is for you then we offer a free no obligation 10 minute chat to help get you back on track.
There is then the name/email/phone number box’s to complete
3. Free Help My XYZ Pain Booklet. A small 1-2 page PDF that helps to position you as the figure of authority. You also capture their info and give them the option of being added to your mailing list.
4. Mailchimp mailing list. Automate follow up emails that can help to educate/inform the potential client on the need to book in. A case study or success story of a client with relevant pain can help to give proof to the client that your clinic can help.
5. Follow Up Phonecall. We have talked about following up on past clients but what about prospective leads.
Hi Mary I see you downloaded our free back pain booklet, just checking that you found that useful and your doing ok?
The worst “I’m fine thanks, please don’t call again”
Most likely you will get someone who will chat to you about their pain and take a huge step towards
These are just some of the conversion tactics that you can employ to engage those people you work so hard to get to your website
Why not take our free audit followed by a 30 mins call to see how your business can improve. Also feel free to join our Facebook group. Talk to PracticeNav via email firstname.lastname@example.org
HealthCare Business Consultant