Business goals for the ostrich

Goal PicSo we’re half way through the year, how are your goals from January shaping up? Did you make any or are you just plodding along trying to keep your head above water. In my view it’s very important to make goals for each business year, ideally you should be making monthly, quarterly, yearly and long terms goals. One of my goals this year was to write a blog every week for a year (thanks for reading), I set this goal to keep myself accountable and continue to grow my online presence and my business.

Regardless of whether your goal is to build a multi complex healthcare clinic or to get out of your struggling business you need a timed plan of action. As healthcare practitioners we’re very good at doing this when servicing our clients but we tend to bury our head in the sand like an ostrich when it comes to business goals. Get your head out of the sand  and be like the ostrich in the picture with your head up to see where you’re going!


ostrich centered

Examples of easy goals to make

  • Only work 50 hours a week in total with no weekend work by Dec 31
  • Make my business profitable whilst taking a decent wage by Dec 31
  • Revamp my website by Dec 31
  • Do a quarterly newsletters to my database by Dec 31
  • Do a business review by Dec 31
  • Move away from paper files for next year
  • Put a 5 year plan in place with my accountant/financial planner by Dec 31
  • Hire a new staff member by Dec 31
  • Get more active on social media (at least once a week) by Dec 31
  • Get a mentor such as PracticeNav onbaord by Dec 31

All of the above are examples of simple goals for all businesses (not just healthcare). They may not be applicable to you but I would highly recommend writing some business specific goals down. Like all individual goals they should be SMART (Specific, Measurable, Attainable, Realistic & Timed) goals. A really useful tool in helping people or businesses keep accountable for tasks related to their goals in Asana. It’s free and I use it for all of my clients to delegate and sort each project into achievable tasks.

“The solution to achieving goals is breaking down problems into manageable timed tasks”

A simple way to see where you’re at, is to take our Online Audit which gives you instant results. You can take it again in 6 months to check your score. If you’re looking for help in identifying your goals and systematising your business, then contact PracticeNav via email or take our Free business audit to find how we can help. Also feel free to share your experience of setting your business goals and how you achieved them.

Colin Phillips
Business Consultant

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