If someone you know recommends a service or product, then you are more likely to make a purchase because you trust their recommendation. Last weekend I had the opportunity to meet one of my clients for the first time in person. I was also able to do a quick interview with Steve with regards to how his found the experience of working with PracticeNav, click here to listen (don’t worry it’s not long). The interview is a testimonial for my business PracticeNav of which, Steve has been a client for 5 months. For this blog I wanted to share some tips about how to ask for reviews and testimonials for your business.
Ask – If you don’t ask you don’t get it’s as simple as that. Don’t sit there expecting people to review your facebook page or write a testimonial without asking them. So make a plan over the next week to ask one client every day for a review or a testimonial, the more you do it the easier it will become.
Share – Providing you have permission from your client to share their testimonial (some industries do not allow this) share it on your website and as many social media platforms as possible. One possible way around the industries who do not allow testimonials is to ask them to review your business on facebook (If you’re business is not on Facebook – then please contact me ASAP firstname.lastname@example.org).
Real – Use real people, yes I know it sounds crazy but there are companies out there who use fake reviews and testimonials. It’s just easier to ask genuine people to write a review, most people are delighted to help out your business providing you are meeting their expectations of service required.
Stories – With real people comes real stories which future clients can relate to. For example “I lost 12 kg in 3 months after working with John Doe at my local gym”. Anybody who is overweight reading that testimonial may think, I’d like to lose 12 kg, maybe I should call John at the local gym.
Details – The more specific you are with your story the better. For Example “I tried all the diets over the years, but with seeing John 3 times a week for 1 hour training sessions and watching what I eat I was able to lose 12 kg in 3 months. I now have more energy to play with my kids and feel more confident in my body”. This example will relate to more people than the previous example.
Photos – a picture speaks a 1000 words, photos reinforce the real story and share the results of the client’s experience through an image. Posts with photos get more social media traction than posts without photos. Another great way to demonstrate a real story is a short video showing the results of your success.
If you relate to Steve’s story and you feel your business could benefit from one on one advice to help improve your business systems, then PracticeNav can help. Email email@example.com or take our Free business audit to find out more. Also feel free to share your experience asking for reviews of your business.